What makes you buy what you do? It is not always due to pre-planning. About 70% of all purchasing choices are made in the actual store, leaving plenty of room for suggestion. Retail packaging design and point of purchase design play a big part in customer purchases. To find out how to improve your product’s point of purchase design, read below. Point of Purchase Design and Print. The brightly colored corrugated display boxes of products in stores are intended to be eye-catching. Bold messaging about how the product will benefit the consumer is a must. Print that is too low […]
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