The direct mail postcards were a hit! So much so, in fact, that the customers started showing up at the new location even before the restaurant moved. Oops! Instead of letting the early arriving postcards appear as a mistake, which they were, a clever marketing plan actually rewarded customers for showing up at the new restaurant site in the three weeks before it opened. The teenage daughter of one of the cooks was all too willing to earn a little money and sit in front of the new location and hand out free appetizer coupons to any of the customers […]
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