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Postage Discounts Can Help You Afford Your Direct Mail Marketing Campaign

The direct mail postcards were a hit! So much so, in fact, that the customers started showing up at the new location even before the restaurant moved. Oops! Instead of letting the early arriving postcards appear as a mistake, which they were, a clever marketing plan actually rewarded customers for showing up at the new restaurant site in the three weeks before it opened. The teenage daughter of one of the cooks was all too willing to earn a little money and sit in front of the new location and hand out free appetizer coupons to any of the customers […]

Improve Your Store Experience for Customers with the Right Used Ice Cream Machine for Sale

If you own a store that caters to local customers, there is a lot you can do to make the in-store experience more satisfying and appealing to your customers. For a store to achieve and maintain success, the in-store experience has to be something customers like to return to repeatedly and there are a lot of things you can do to enhance and enrich this experience by adding more things your customers can enjoy. One of the most effective things you can do to enhance the in-store experience is to provide your customers with a way to enjoy tasty ice […]