Performance Marketing Group stresses the importance of customer engagement as a crucial aspect of enhancing customer relations and encouraging customer retention. If you’re like any other business out there, you understand the importance of customer relations to the profitability of a business. A staggering 72% of businesses prioritize customer experience in their marketing strategies and have seen overwhelming success. What is Customer Engagement? While there’s no correct definition of customer engagement, possibly because of ambiguity or synonymity with other terms, but anything that has to do with interacting with the customers to create an emotional connection between them and the […]
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