What’s in a sign? This is a question you need to start asking yourself. The new year stops for nobody, after all, and businesses small and large are all scrambling to get their foot in the door as the market continues to change. Commercial business signs are the very definition of a first impression and one you absolutely don’t want to squander when you’re trying to make money. They require a mixture of solid technology, attractive design and useful placement in order to function to the fullest — likewise, neglecting any of these necessities can see you losing money and customers when you least expect it.
Did You Know?
Let’s start off this list with some lesser-known facts about commercial business signs. Did you know over 35% of people wouldn’t have even found a business had it not been for their sign? Another survey saw nearly 18% of Best Buy’s walk-in customers visiting the store due to its sign alone. Studies have shown either adding or changing a sign will directly improve sales revenue — replacing a store front wall sign with a larger sign, for example, will increase revenue by nearly 8%.
It’s all in the location. Poorly placed LED signs or church marquee signs won’t do much if the average person can’t even see them! Over 85% of a business’ customers either live or work within a five-mile radius of its location — as you can imagine, a sign that isn’t particularly visible will be losing significant money in the short-term. Over 60% of respondents to a recent poll learned about a restaurant they later visited from a billboard, with another 58% of respondents over the age of 18 learned about an event they were interested in attending from similar sign products.
Signs should be flashy and able to capture anyone’s attention. Some of the most popular commercial business signs include digital school signs, outdoor LED business signs and signboards. The year 2019 will see the LED sign industry reaching a stunning 53% penetration of the global lighting market. Outdoor billboards, in particular, are a fantastic way of reaching out to an increasingly busy and traveling populace — over 70% of people will either frequently or occasionally make shopping decisions while still in their car.
A little goes a long way. When it comes to design, you don’t have to go too far to create an eyecatching visual that will explain to the random passerby the appeal of your products or services. Industry professionals strongly recommend you use no more than two to three colors to avoid a gaudy composition, with the lettering easy to comprehend no matter the time of day. If you’re new to the world of graphic design, an LED sign company can assist with everything involving communications and color theory.
Using Commercial Business Signs
Commercial business signs are the connection you make between the customer and your brand. Likewise, a sign that’s difficult to find or doesn’t get across the information it needs to can undermine your business and leave it floundering. There are a wealth of different technologies to choose from, including outdoor church signs, municipal signs and scrolling marquee signs. The value of an on-site sign has been found to equal or even surpass that of 24 full-page newspaper ads on a yearly basis. Are you ready to reap the benefits?