Packaging for coffee shops

Designing the Right Packaging for the Job

Companies always want to find new ways to increase sales of their products, and marketing research dedicates time and money to finding out just how to do this. While marketing campaigns such as signs and online advertising (which now includes social media), advertising does not end with signs and online ads that bring consumers into the store. Once shoppers are actually inside a store, a new set of advertising and message-sharing media is used to convey information such as new products, sales, discounts, and clearance, and this is where shelf price tags, in-store signs, and packaging are all used to […]