Print shops in tampa

Postage Discounts Can Help You Afford Your Direct Mail Marketing Campaign

The direct mail postcards were a hit! So much so, in fact, that the customers started showing up at the new location even before the restaurant moved. Oops! Instead of letting the early arriving postcards appear as a mistake, which they were, a clever marketing plan actually rewarded customers for showing up at the new restaurant site in the three weeks before it opened. The teenage daughter of one of the cooks was all too willing to earn a little money and sit in front of the new location and hand out free appetizer coupons to any of the customers […]

Direct Mail More Effective Than Internet Advertising

Advertising. Just the word conjures up white males in a room thinking of new ways to entice the public to buy a product. Or maybe that’s just Mad Men. Either way, advertising is seen, in some circles, as a dubious practice in which statistics are made up to convince the public to buy a product. But it is more than that. Much more. It is a discipline derived from statistics. And there’s creativity with it as well. An advertiser can know all the numbers, all the data, but they might struggle without creativity to put it all in the right […]