Businesses today and especially retailers have realized the immense benefits of customizing their shopping bags. Unlike in the past where such customization was seen as a cute gimmick, today’s customization is a game changer in the retail world because of the advertising aspect of it. Approximately 52% of online consumers have affirmed that they would make another purchase to a business if they receive their products from the first purchase in a customized bag. This is the reason why retailers are leaving nothing to chance when it comes to such customization. There are certain products that require a little bit […]
The Power of Packaging
Even in today’s wired world of the Internet, e-mail, and social media, traditional means of advertising and catching a shopper’s attention are still powerful today, and in fact, it could be argued that physical advertising like food packaging, fruit packaging, or even a clear pouch bag are more effective today because of exhausting over-saturated of electronic media. What is more, print media and advertising to not harass people with targeted ads or pop-ups, and no coffee bag or piece of packaging or a sticker ever gave someone a computer virus or spyware. For shoppers who visit brick and mortar locations, […]
