Retail display fixtures

Correct Signage Why It Matters

Business owners know or should know that signage makes an important difference in the overall customer satisfaction and perhaps even the sales within a store. According to some recent statistics, customers tend to make their decisions in stores quickly and many of these decisions are impulse decisions. A consumer decides to stick with a brad or buy a competitor in 3 to 7 seconds. Shoppers make 82% of their purchase decisions in the store. According to a 2011 report, 86% of consumers will pay more for a better experience. Although shoppers will use their smartphones to do research on a […]