Why is search engine optimization, or SEO, now considered such an important part of web advertising? The reality is that a lot of the web traffic companies receive comes from online searches for products and services. Over a billion searches, in fact, go through Google and other search engine sites every single day. 20 percent of these searches are for information on local services. Businesses that rely on SEO are not always giant corporations but are often small, local businesses that need a competitive edge. In 88 percent of small businesses, the owner is the primary marketer. SEO is difficult […]
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