Advertising. Just the word conjures up white males in a room thinking of new ways to entice the public to buy a product. Or maybe that’s just Mad Men. Either way, advertising is seen, in some circles, as a dubious practice in which statistics are made up to convince the public to buy a product. But it is more than that. Much more. It is a discipline derived from statistics. And there’s creativity with it as well. An advertiser can know all the numbers, all the data, but they might struggle without creativity to put it all in the right […]
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