Does You Business Need a New LED Sign?

A new lady came into your gift shop and said she wanted to see what your shop was all about. She has never visited before, but her friends have told her to come and said that she would love it. As the new customer made her way through your space you explained that you have a little bit of everything, sweet to snarky, foodie and funny to fluffy and furry for kids. When she hit the snark table and you said what you always do: this is our snark table, take it or leave it, some love some love to pass it.

The new customer, who up to this point had been loving everything that she was seeing, turned on you like some crazy lunatic and pointed her finger at you, a gesture you thought was reserved for cartoons and movies. While pointing and shaking her finger and rising up to her tippy toes she fumed that it is people YOU who are ruining this world. People who allow such FILTH to penetrate society. These items simply disgusted her, and it was a sign of the times that you would be allowed to sell such filth. As this point the customer had only seen what you like to call the Ray of Sunshine mug. You smiled and explained that it is tough out here and snark sells and people need to laugh, so that is what you do, you provide the laugh.

Interestingly enough as she was leaving she said told you that you had a lovely store, and that she would be sure to come back. As you walked her to the door I mentioned her that her caddy was parked between two handicap parking places over the ramp that handicap people use, so next time she shops here, she can park over there… and I pointed to the parking spots.

You are grateful that you can handle these customer mood swings without flinching. You are training your worker to avoid getting mad and avoid making some snarky comment, the merchandise does that. No flinching, just water off the back. You really did want to tell this particular customer, however, that she should probably try one of the snarky adult coloring books that you have.

Do the Outdoor LED Display Signs on Your Store Attract the Customers You Want?
If you are a small business owner, you likely have experience dealing with all kinds of customers. You cannot learn this skill, however, if you do not get the customers in the door. For this reason, a number of businesses are adding marquee signs to their property. Whether they are outdoor LED signs to simply indicate that a business is open or they are GSA LED signage to help the general public find the entrance to a government building, clearly people need direction.

In a time when so many of us use digital directions on our phones to direct us to our destination, it should come as no surprise that we also need GSA LED signs to show us which doors to enter. Signs for government offices are especially necessary as so many of these visitors may be making a once a year visit for a very specific purpose. A standard GSA LED sign can provide both comfort and direction in buildings that otherwise seem large and confusing.

The latest research indicates that more than 37% of people report looking at an outdoor ad each or most of the time they pass one, so it only makes sense that these same people will look toward directional signs as well. Whether you are trying to attract the perfect, or not so perfect customer, or you simply want to mark an entrance in a high traffic area, there are a number of GSA LED sign options and various other outdoor marquee signs. When the research indicates that there are as many as 68% of poll respondents who frequently or sometimes make their shopping decisions while in the car, it only makes sense to take advantage of this information and order a new sign. In fact, studies show that adding or changing a sign directly improve sales revenue. More specifically, the research indicates that replacing a store front wall sign with a larger sign increases revenue by 7.7%!

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