Why is search engine optimization, or SEO, now considered such an important part of web advertising? The reality is that a lot of the web traffic companies receive comes from online searches for products and services. Over a billion searches, in fact, go through Google and other search engine sites every single day. 20 percent of these searches are for information on local services.
Businesses that rely on SEO are not always giant corporations but are often small, local businesses that need a competitive edge. In 88 percent of small businesses, the owner is the primary marketer. SEO is difficult for small companies to do competitively, which is why many businesses end up outsourcing to professional SEO marketers. What are some of the advantages of working with an SEO company?
1. 21 percent of marketers have reported being highly satisfied with the SEO companies they have worked with, in terms of program performance. Comparatively, in house SEO gets only an 11 percent high satisfaction rating.
2. SEO techniques help you to improve the general quality of your website. Did you know that blogs often lead to sales because they offer consumers relevant information about the products they are interested in? SEO companies use blogs to post content because companies with blogs receive 55 percent more traffic on the web.
3. SEO companies focus on quality content creation. Working with a professional company to create your online content helps ensure that the pages your potential consumers might read all adhere to the professional standards of your company. SEO techniques focus on incorporating important keywords into content text in a way that looks organic and natural.
4. Many search engine marketing companies will also help you with alternative methods of advertising other than SEO. This can include PPC advertising, in which, rather than paying for exposure, companies only pay for how frequently users click on their ads. Internet marketing can also include email capabilities. Having an email handle that originates from your business appears more professional and legitimate than a Google or Yahoo account.
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