What are your custom banners telling your customers?
This isn’t an aspect of your business you should be guessing on. Marketing is how you strike up a conversation between would-be customers and repeat visitors, after all. It’s how you stay at the forefront of someone’s attention, rather than sliding into obscurity with a hundred other brands. A custom display board from a limited-time event, a construction site sign and a digital banner all share the same goal at the end of the day — get people talking and seeing what you have to offer. It’s time to take another look at your marketing strategy and determine just where you land on the scale of effectiveness.
Here are a few tips that’ll help keep your eye — and the eyes of your customers-to-be — on the prize.
Customers Can Tell A Lot About You From Your Signs
Positive first impressions are good business sense. One study found over 85% of the people surveyed either agreeing or strongly agreeing that signs can convey the personality or character of the business. That means a lackluster, generic or sloppy sign can have the opposite effect and leave people heading straight to your competitors. Your custom banners should use a careful balance of easy-to-read typography, appealing color theory and a smart slogan to help people learn about your brand at a glance. It’s not just the visuals that stick in people’s minds, though…
A Well-Placed Sign Can Direct Visitors To Your Business
Custom banners for your business can help people just find your store in the first place. There are a lot of advertisements around, after all. Is it at all surprising some people will get lost or distracted on their way to your shop? One study found half of all customers who enter a new business doing so because they noticed the signage while walking. Another survey found over 85% of a companies’ regular customers living within five miles of the business in question. As the saying goes…location, location, location.
A Lack Of Name Or Brand Recognition Can Be A Dealbreaker
What separates your business from another? Is it your incredible customer service or the quality of your product? Custom banners that don’t get this across run the risk of helping your business get passed over, no matter how effective you are at your job. A recent study found over 40% of respondents stating they first learned the name of a political candidate from their sign. Without signage to influence those people just two out of five may have voted in another matter because there was no name recognition. Just imagine the impact this could have on your brand.
Custom Banners Save You Time And Money
There’s nothing like saving money even as you make money. The value of on-site signage has been found to be equal (and sometimes greater) than 24 full-page newspaper advertisements every year. They’re also a lot more cost-effective than your average 15 to 30-second television spot. This doesn’t just go for your large signs, either. This also accounts for your in-store display boards, merchandise signing and custom sandwich board. An interesting study from Brigham Young University found merchandise with signage sold 20% better than merchandise without.
You Should Update Your Sign Strategy Yearly
Got a custom real estate sign designed for a new spread of single-bedroom houses? Are your custom banners limited to a one-time only event? Your signs should be no more static than your business model. Customers are becoming more critical by the day, seeking out bigger and better deals wherever they can find them, and your sign is your best possible chance at getting them to take heed. Today over 70% of people will look at messages on roadside advertising, with a well-placed sign able to expose locals to your brand 50 to 60 times per month. That’s a lot of potential you can be grabbing with a few adjustments to your strategy.
Are your custom banners communicating the right message in 2018?