Clear window decals, flyer holders, and free standing signs are all materials that can be used to make sure that your company gets noticed and that your products are visible. From the smallest piece of jewelry to a new set of snow tires, every product that is being offered is in competition with thousands of others. And when many descriptions and warranties are equal, it is often the marketing materials that you use that can help your product get the attention.
In a time when it seems like every decision that we make is influenced by technology, it can be easy to overlook the importance of visual marketing materials like free standing signs, display holders, and other kinds of in store marketing materials. The fact of the matter is, however, consumers enter a company’s store or show room the same way that they enter a company’s website. They are looking for guidance. They are looking for visual clues to direct them to the best deals of the day and the items that are permanently marked down.
From acrylic display risers to elevate the smallest pieces of jewelry to outdoor metal sign stands to direct customers into your strip mall gift boutique, the marketing decisions that you make for your brick and mortar store can help you reach your foot traffic customers in the same way that social media posts can draw in your digital customers.
The data from 2014 indicates that there are 30,000 SKUs launched every year, so it should come as no surprise that it takes some work to make sure that the merchandise that you offer stands out from the rest of the other products. Fortunately, well designed and well placed signage can be powerful. In fact, several studies, including one from Brigham Young University, indicated that merchandise with a sign outsold merchandise without a sign by as much as 20%. And given that between six and 10 purchases in a store can be classified as impulse purchases means that the right kind of sign can help push unintended sales. Whether it is a well placed group of candy bars at the check out stand or a buy one get one strategy, the signs that you position in the store help drive sales and help you reach the goals that you have.