Your sign is your first impression. What happens when you fail the test?
You lose money and you lose customers, though not necessarily in that order. Markets are saturated enough without shooting yourself in the foot and nowhere is this more clear than with the function of commercial signs. They save your business money. They leave a positive first (and second) impression. They help your customers find your building in the first place. When you fail to create a smart sign presence you put your brand in the difficult position of fighting an uphill battle it’s almost guaranteed to lose.
Let’s cement the value of your commercial signs so you’re not left floundering in the midst of 2018.
Did You Know?
Sign companies are always hard at work providing businesses in all industries the means of reaching out to consumers with the least amount of work. You have a lot to budget, after all, and the less outreach on your part, the better. The value of an on-site sign isn’t just significant…it’s astronomical. A recent study found it’s equal to 24 full-page newspaper advertisements. Another study on first impressions found nearly 80% of Americans remember a business not through their exterior design or slogan, but their sign. What can you get out of your outdoor signs this year?
The Gift That Keeps Giving
The major function of commercial signs is to keep advertising your brand at all times. In other words? It’s the gift that keeps on giving. This is especially true if you take advantage of location. Signs have been found to attract half of a start up business’s new customers, which doesn’t even scratch the surface on all the money you’re saving in the process. As stated above a sign brings in more attention and spends less cash than newspaper advertisements and local television. This goes for both old and new consumers.
Attract The New, Keep The Old
The ideal business is one that both attracts new customers and keeps previous visitors coming back around. A recent study found as much as 12% of the population to 20% will move every year, putting the onus on companies to keep attracting new groups of people every year through their signs. Another survey found nearly 85% of companies’ customers live within a 5-mile radius of their business, being the most likely to see the signage for that business up to 50 times in a week.
Give Your Competitors Fair Competition
You always have to worry about customers circumventing your brand in favor of a business that offers prices they prefer or a method that speaks to them. How can you keep this to a minimum? Your commercial signs play a big part in the shuffle. First impressions go a long way and a sign that is lackluster, worn out or just poorly designed will make sure passerbys don’t come back. Over 60% of customers admitted that a lack of signage actively prevented them from entering a business in the first place. Sign installers and sign repair artists will make sure this will never be a concern.
Save Money And Make Money WIth Smart Commercial Signs
Commercial signs aren’t just a business basic. They are your business. Choosing the right commercial signs and making the most out of them through a combination of placement and technology will cover all your bases with the least amount of effort on your part. A study asking business owners about the most useful outdoor signs found them stating LED models gave them a notable bump in their sales. Signage can even generate an additional 75% to your customer base and referral list over time. All in all, this is one update you won’t want to be frugal on.
Make a change to your commercial signs and, by extension, your brand at large.