Postage Discounts Can Help You Afford Your Direct Mail Marketing Campaign

The direct mail postcards were a hit! So much so, in fact, that the customers started showing up at the new location even before the restaurant moved.
Oops!
Instead of letting the early arriving postcards appear as a mistake, which they were, a clever marketing plan actually rewarded customers for showing up at the new restaurant site in the three weeks before it opened. The teenage daughter of one of the cooks was all too willing to earn a little money and sit in front of the new location and hand out free appetizer coupons to any of the customers who actually visited the site before the new place was open for business.

Finding the Right Marketing Campaign Can Help Grow Your Business
In marketing, sometimes you do not know just how well a campaign is working until something goes wrong. When, for instance, your direct mail postcards are sent a month early you might find out just how excited people are about your new dining location. Making the most of any marketing, success, is the answer to making sure that you are able to reach as many potential customers as possible.

Printing companies offer a number of products that can benefit companies of all sizes. Although working with these companies may have been a series of trips into the printing company office in the past, however, today’s most valuable printing services are often available online. Using a combination of online submission and in town printing companies can yield an even better product: same day printing.

Some of the direct mail that consumers receive in their mailboxes does not even make its way into the house, but if you use a targeted marketing approach you can make sure that your marketing materials are being delivered to the people who will most likely visit your store or your website.

Even though many Americans get plenty of what they call junk mail, it is also true that as many as 92% of shoppers indicate that they prefer direct mail for making purchasing decisions. In fact, 66% of shoppers also indicate that they are more likely to remember to use a voucher if they have a physical copy to carry around.

If you are looking for a way to promote your business, maybe a timely direct mail post card is the best solution.

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