Sign Marketing – Six Reasons Why It Works

Advertising your business doesn’t have to be time-consuming or expensive. If you are searching for an effective marketing solution, consider signs – a simple, low-cost way to advertise.

Signage, whether in the form of yard signs, custom banners, display boards, or high quality posters, are still a popular marketing tool that many businesses and individuals rely on.

Here are the best reasons signage is great for getting the word out:

1. First Impression – Most people will judge the quality of a business by the quality of their signage,a and that first impression is important. A polished sign with memorable branding that cleverly lists key benefits will reflect positively upon your image, and bring in the potential customers you desire.

2. Exposure – Census data indicates that the customer population base has a 20% turnover every year, and can be as high as 25% in smaller towns. That said, businesses shouldn’t assume that everyone knows them. That’s why having a prominently displayed yard sign or storefront custom banner is crucial as a constant way of reminding everyone who you are and what you are.

3. Communication – yard signs are a great way to welcome people in and let your community know about that 50% off sale, or any other key information you want to say. Signage combined with consistent branding will stay in people’s minds and they will naturally be drawn to look for your yard signs and display boards for new and exciting information.

4. Impulse Buying – Strategically placing a custom display board, billboard, or banner in a busy traffic area that entices those impulse buyers can make a huge impact on your sales. Signs placed in other areas can open a stream of new customers and turn them into return customers.

5. Sells For You, 24/7 – Your sign can act as your brand ambassador, silently selling your message without ever needing a commission, never calling in sick, never taking off for vacation. A yard sign that is well designed can be your best employee – at a fraction of the cost.

6. Return On Investment – Your business goal is to spend less to maximize profits. Your signage, whether custom banners, displays boards, yard signs, or billboard advertising – can be your smartest investment. According to the U.S. Small Business Administration, it costs as little as five cents to reach 1000 adults with signage, compared to $3.00 per 1000 for newspaper ads.

However, there is a caveat that you need to keep in mind: Having a high-quality custom banner or yard sign with a simple, clear-cut message is paramount to a sign’s success. If you try to cut any corners with production or design, your sign may actually have a negative effect. Paying for premium quality with professional design is worth the extra cost.

Remember, having great signage can equal more sales and can be one of the best investments you will ever make in your business.

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