No matter what your small business offers — whether it’s a service or a product — it’s never easy to get the word out. The fact is that people are busy, and can easily miss advertisements of all kinds unless they’re properly distinct and creative. Sometimes, ads aren’t about making a big fuss through a commercial or an online ad. Even if people are aware of your business, they need to know where to go — and when you’re on the road looking for a small business, that can come down to a sign. Signage — especially outdoor signage — can make a big difference in the overall success of your business, and can certainly make or break its word of mouth. The thing is that there are many different types of signs to choose from — more than you might think. You can buy signs from an LED sign company, among other sign companies. This is why you should be careful before choosing a sign type. You certainly wouldn’t want to waste money on a sign that doesn’t have the power you need. Let’s look into how the right signage can change your company’s prospects for the better.
How Important Are Signs, Really?
It’s easy to dismiss signs — all they contain are a couple of words, right? There is a lot more to signage than you might think, from signs for churches, to the scrolling marquee signs we’re all familiar with, and even the LED business signs we mentioned before. Clearly, the different types of signs have different connotations depending on what kind of business you’re advertising, and what kind of message you want to send. An LED sign company, for example, may not necessarily have the wares that a church is looking for — but then again, that depends on what kind of audience the church is trying to reach. What we do know for sure is that signs make a difference in your business’s overall success and how it is perceived. It’s believed that 35% of people wouldn’t have discovered a business if not for a sign. The value of an on-site sign is equal to that of 24 newspaper ads over the course of a year, making it a potential time and money saver. Of course, there are plenty of other reasons why people might choose signs. A sign can advertise a number of things — even an event — and can be seen outside. It’s essentially an outdoor ad, and gets the point across quickly and simply. This is certainly valuable, as it saves time and money. It’s also typically successful, with 37% of people reporting looking at an outdoor ad on their way home.
What Is The Advantage Of An LED Sign?
Before choosing to buy from an LED sign company, you may want to know about why an LED sign could be the right choice for you. An LED sign is bold, and can come in different colors. They are customizable to your specifications, with the typical LED sign company offering customizations when your order. An LED sign is easily seen from outdoors, especially at night. The downside of this type of sign is that it might not be the best option if you’re advertising during the day. But with that being said, you can certainly work around that. If you do expect your business to be seen at night, and think that your ideal clientele would be driving at night, then this type of sign could work very well for you.
What Is The Advantage Of A Scrolling Marquee Sign?
A scrolling marquee sign — commonly seen around churches — is also bright, but its black background makes it more visible during the day. This type of sign notably contains moving images, which are always eye-catching. As with the sign above, whether or not it will work for you depends on your needs. But it will definitely catch people’s attention! Certainly, you are much better off with a sign than without one.