If you are a local business debating on what medium to advertise in, you may want to consider working with your local fox 4 news TV station. There are several great advantages to working with a local news source that you cannot get from advertising nationwide.
If you are a small business, advertising locally can have several advantages, especially if you have decided to advertise during a local news broadcast. First, working with Fox news ensures you will have a captivated audience. While TV viewers are often distracted, most watch the news in real time, and not on a DVR or pre recorded time slot. This forces them to hear commercials instead of fast forwarding, and allows them to experience your ad first hand.
Advertising during a local fox news broadcast also ensures that your advertisement will be saturated in the minds of the viewers. Since broadcasts are typically fresh, and updated periodically, viewers are repeatedly exposure to your ad. Anchors on fox news are also typically well trusted, so if they are associated with your brand, it could potentially increase your brands’ reputation.
Finally, viewers are typically anchor or news channel loyal, so they will repeatedly tune in to the same channel. Many viewers have a specific anchor on fox news they are looking forward to and will often tune in. If you choose to stick with advertising with one specific channel,you will get
repeat visitors who are tuning in for their favorite fox news anchors.
While there are a few draw backs to television advertising, such as a higher cost, you are guaranteed to reach a wide spread audience, in high volumes. Television advertising also offers a level of sophistication that other mediums cannot provide. For instance, TV allows viewers to see products in use, in 3d, and in a “real life” way versus 2d mediums like print.
If you are debating advertising locally, there are several advantages to doing so, so do avid research when planning your campaigns. It could be the difference between you and your competitors being found.