Fox is a pretty big news station, with locations across the globe in various markets, so it should be no surprise to anyone to learn that there are lots of anchors on Fox News. Some television stations have just a few memorable names and faces who report the news and who deliver this information to the masses. But at Fox news anchors are plentiful, and what is great is that they have ways that they connect with their audiences that is unusual for other stations to do.
These Fox news anchors first and foremost make themselves accessible to their audiences through giving out their contact information on the station’s website. This is one special way in which Fox has helped lead the way, to make these Fox news anchors more accessible than at other stations and in different markets. This accessibility makes listeners and viewers feel as if what they have to say is important. And it is, obviously, since they are the audience here.
These Fox news anchors additionally correspond with their audiences through social media and through instant messaging, allowing for direct and real time communication both on the air and off. The decision to do this likely came from the top of the news organization, so not every Fox news anchor actually might be on board with the idea, but they all play the game and give their audience what their audience wants. However, most if not all of these Fox news anchors truly believe that interacting with their audience is going to help their audience and them too, so they get that everyone wins here.
These Fox news anchors make their biographies available online too, to make them more relatable to the masses. This marketing trick of sorts is very beneficial for these Fox news anchors and for their audiences, because people watching can feel like they know these anchors, and these anchors can feel more confident that their audience is more connected to them because they know more about them. A lot of this is less overt and more subliminal, but the end result is the same: a stronger connection.
So when you really think about it, these Fox news anchors are doing a lot of things to keep their audiences informed and entertained too. They are utilizing social media and the web to communicate with their audiences. But most importantly, they are reporting the news professionally and with candor.