Trying to Target Customers 5 Ways Signs Can Increase Sells in Your Store

Shoppers are unique individuals, and a store has more mental control over a shopper’s purchases than they may realize. Majority of consumers make more than 80% of their purchase decisions once they have entered the store rather than outside of the store. More than half of these purchases can be defined as impulse purchases that consumers purchase after seeing sale prices. Price tags for retail store sales plays an important role in these decisions as more than 60% of Americans admit they made a purchase because of interest drawn solely from a store sign. Read below to see how you can attract more sales from your customers using subtle signs.

Sings Mean Something

The dollar sign is what is being discussed most here. Shelf tags for grocery stores, retail price tags and shelf tags should not show the dollar sign ($) on them. Price tags for retail stores and other stores that show the dollar sign reduce customer spending. Many times you want to draw attention to the actual product, rather than have the brain pick up on the fact of how much money is being spent on the product. For this reason some stores have opted to use the word dollars such as in phrases such as “10 for 10 dollars.”

Focus on Saving

Customers are always drawn to a sale, which means when they know they are saving money the are more apt to buy. This also means, for those shoppers with a budget, that price tags for retail store sales could lead to them buying more products. Emphasize on the sale and try to draw customers to the sales. This may mean making sale tags larger than normal price tags. This can prove to be beneficial for the customer and for the store as well.

Colors are Important

Certain colors are programmed in our brain to trigger certain responses. The color red is commonly used for sales because our brain has been trained to recognize this color to mean danger. Therefore this color stands out more than others. If you’re having a sale and want to draw customers to your sale, try to use varying colors to see which ones produce the desired results.

Buy One Get One Free Sales

There are just some sales that most people can’t stay away from and a buy one get one free sale is normally one of them. Many people see these sales and are automatically drawn to them. This means even if they entered the store not intending to purchase said item, once finding out that if they buy one they get the other one free they will be more likely to purchase the product out of impulse because of the sale.

Rewards Programs

If your store offers a reward program, be sure to highlight this on price tags for retail store specials. These rewards could be the difference between purchasing one product over another. If a customer knows they are getting extra rewards for purchasing the store brand product over the name brand product, they will be more likely to purchase the store brand for the rewards. Draw customers to impulse purchases by emphasizing reward programs related with certain purchases.

Don’t underestimate the powerful impact price tags for retail store sales have on consumers. Research the numbers and use them to your advantage. With a little diligence and information you can positions your colorful signs to draw customers exactly where you need them throughout the store to make the purchases that you want them to make. Consumer purchases is an interesting topic, but the more you learn the easier it becomes. Drawing consumers to certain parts of the store where majority of sales occur can help increase impulse purchases on those sale items. The tips mentions above, along with more you’ll learn along the way will help increase and drive up sales on the items you want.

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