There are two major reasons why businesses will try to make the best out of printed paper bags-the fact that they are used as promotional material and that they are ecofriendly. In a world where environmental pollution has become one of the greatest concerns, every business would wish to align its marketing strategies in a manner that does not harm the environment. By using eco-friendly packaging material, a business can significantly improve its brand image. However, it is the use of bags as promotion tools that have seen business invest heavily in customized bags.
Today, it is almost impossible to visit your favorite coffee or ice cream shop and not be given a customized chocolate candy bag, custom printed coffee bag or a resealable pouch. This approach is meant to use the bags to market the product but there is an even newer strategy with regards to commercial food packaging bags that has emerged. The emergence of a clear pouch bag is also increasingly being used as a marketing and branding strategy. Unlike the printed vacuum pouches, a clear pouch bag tends to market the product inside since the product or item will be visible.
Considering that most businesses have invested heavily in having their own customized bags unlike in the past where carrier bags used to be plain and without an prints, then it would make sense that bags are increasingly becoming the preferred mode pf product promotion. For a business that decides to use a clear pouch bag for its products, most of these products are mostly food items. Ideally, clear pouch bags work in an almost similar way as the printed bags only that for a clear pouch bag, the marketing perspective is more visual than the case for a standard commercial food packaging bag. For printed bags, the idea should be that a potential consumer should be able to decipher the printed message or brand at first glance.
Take for example a popular chocolate candy product, an enlarged image of the chocolate candy with the brand name fully visible even from a distance would work effectively to promote that specific candy. This means that there might be no need for additional information that might be deemed unnecessary and which someone walking down the street might not bother reading. For a clear pouch bag, the product’s visibility is what aids its promotion. Despite the fact that the world is shifting to a more digitized space where digital marketing has become the core of most businesses, financial constraints is part of the reasons why some businesses might not be able to implement digital marketing. However, product promotion through packaging is increasingly becoming one of the best cost-effective way of increasing sales and the best alternative to digital marketing.
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